Optimizing for Facebook Albums
Facebook has been an amazing way for me, and other photographers alike to share their passion to the rest of their network. The only problem is, Facebook’s compression process destroys the quality of each photograph. Colors look dull, sharpness turns into weird jagged edges and yet it all looks out of focus. Why?!
Well, without getting into the WHY part of it all, I’d like to share with you how I go about getting better (if not, best) quality photos on our favorite social network. This will not by any means compare to the quality dedicated photo sharing sites like Flickr have been able to demonstrate, but it gets you closer!
Side note: According to Facebook’s Terms of Service Agreement:
you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.
Everything that they say before that line merely protects them to do all the things they do to make sure your stuff gets up on Facebook okay, and enables you to do things like share, crop (for your profile), etc.
Now, onto better photo uploads!
Step 1: Editing Photos
Edit photos as you normally would, whether it is cropping them, boosting saturation, or turning it into sepia using your favorite editor of choice.
Step 2: Organizing Your Favorite 60 (at a time)
Figure out which photos you wish to upload in groups of 60. Facebook limits albums to 60 photos, so for new albums, that’s your magic number. If you’re uploading to an existing album, start counting.
Step 3: Exporting
This is the meat of it.
You want to export (or save duplicates) your photos with the following settings:
- JPEG
- Minimal Metadata (no titles or tags)
- DPI of 200+
- Longest Edge of 604 pixels
- Maximum Quality (90-100)
Step 4: Uploading to Facebook
Whether you do or do not have a plug-in for uploading directly to Facebook, I like keep quality control high by doing everything by hand. Go to your homepage on Facebook and select the “Photos” link on your right. Select “Create A New Album” and proceed as normal. Using their interface, navigate to your exported folder and upload!
If anything, I trust Lightroom’s plug-in the most since it essentially follows the same exact steps that I normally take. Since I would imagine most people don’t have Lightroom, the former steps will work fine.
Step 5: Additional Resources
Lightroom Facebook Plug-in [Adobe Photoshop Lightroom]
Aperture Facebook Exporter [Apple Aperture]
iPhoto Facebook Uploader [Apple iPhoto]
Hopefully you have found this useful. If you have any questions about any part of this, feel free to contact me at studio [at] kvwong [dot] com. I’d be happy to help you however I can.
Thanks!






